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CONCEPT OF ACTION PLAN IS A NOVEL AND IDEAL CONCEPT SPECIFIC TO THIS INNOVATIVE APPROACH OF NEEDS ASSESSMENT OF RCH SERVICES. IN NO OTHER SECTOR SUCH A CONCEPT IS PRACTISED AND APPLIED. IN FACT PROCESS OF PREPARATION OF ACTION PLANS UNDER RCH PROGRAM IS THE BASIC TOOL OF MEASURING OF QUALITY OF SERVICES AND OF DEMAND-DRIVEN ESTIMATES OF CLIENTS’ OR THE CITIZENS’ NEEDS OF RCH CARE IN RURAL AREAS.