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they want to be
talked to with respect, in a language they use (not just English or
Spanish, but those of ordinary people and not academics or policy wonks. - they need a cell phone company in the country, and sells insurance. The poor have no capital. Here Desoto’s book on Social Capital is important DeSote, Hernando, The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else , July 2003 . - they have to see there is hope. Hearing stories of success. Showing that collaboration and compromise is better than confrontation. - helping them see that us and we are as important as I. Thus working together is what we can do. - Drawing on history of all cultures and places to show we have a history of working together (de Tocqueville) - Talking about values, such as equity, involving all the psychological and social skills we have |