Speakers

Mrs Mona Arishi
Corporate Citizenship & Corporate Affairs Manager, IBM Egypt & MENA ,Heya Haya Founder, LEI Academy Founder

Biography

More than 30 years of experience in IBM, with more than 25 years within the management career, in the fields of: executive international management, globalization, technical pre-sales, software engineering and quality, business processes, business controls, corporate social responsibility and project management, with a focus on diversity, work life balance as extra curriculum activities.

Mona Arishi is currently IBM Egypt & Middle East Corporate Citizenship and Corporate Affairs Manager, responsible for the company’s social responsibilities and relationships. She also holds an honorary position as the Women Leadership Council since 2005, leading more than 400 ladies within IBM Egypt, supporting them to manage their possible concerns, work life balance, motivation and career progress activities.

On another dimension, Mona is the Director of Heya Hayah and “L’Eve Institute – LEI”, a social enterprise focused on improving the quality of life for the family in general and the feminine entity in specific. As part of LEI’s community mission, Mona provides volunteer Development Training for various NGOs and Associations on body, mind, heart and soul topics. L’Eve Institut aims to increase the awareness of Egyptian women and their capability to play an active role within their zones of influence to lead and manage their lives.

Mona has a Bachelor Degree in Architectural Engineering from Cairo University, an MBA in International Management, and currently finishing her thesis for the DBA in responsible Management – Ain Shams University. She is a mother of two, a 20 years old young man and an 18 years young lady.

mona@eg.ibm.com

 

 

Presentation Abstract

Edutainment and Interactive learning - Kidsware : an IBM CC&CA case Study

IBM believes that a company culture, based on core values, not only helps the business, but also defines the role that we can and should play in society. We have developed a thoughtful, comprehensive approach to corporate citizenship that we believe aligns with IBM’s values and maximizes the impact we can make as a global enterprise. We focus on specific societal issues, including the environment, community economic development, education, health, literacy, language and culture. We also believe that partnership, with key players, gives the required harmony, and blends to the societal aspects we serve.

A special focus was placed since 2011 on developing skills: skills for kids, children, and young people, to promote both education and employability.

Applying our latest technology and expertise, we are in this session, presenting the thought process, history and execution process behind a successful multi-faceted project that utilizes edutainment applications: entertainment, fun and gamification to promote education for preschoolers, and help children in Egypt develop their readiness and willingness for learning, building on the strong base of computer based learning available.