Speaker Details
Dr
Per-Edvin Persson
Director, Heureka (the Finnish Science Center)
Biography:
Dr. Per-Edvin Persson (1949), until 1983 research scientist at the University of Helsinki (including
passages on Academy of Finland grants and a fellowship year in Canada), 1983- 87 Director of the
Federation of Finnish Scientific Societies, 1987 - 91 Director of Science at Heureka and since
1991, Director of Heureka.Dr. Persson was President of the Nordic Science Centre Association 1987-91, President of the
European Science Centre network ECSITE 1997-98 and President of the international branch
organisation Association of Science-Technology Centers (ASTC), in 2004-2005. He served on the
ECSITE Board 1991-2001, and continued serving as the Chair of the ECSITE Development
Committee in 2002-2003. He has served on the ASTC Board since 1993, in 2000-2001 as Vice
President and in 2002-2003 as Secretary-Treasurer and Chair of ASTC’s Finance and Audit
Committee. He served as Chairman of the First Science Centre World Congress in Finland in
1996, and has served on the Programme Committee of subsequent Science Centre World
Congresses (Calcutta, 1999, Canberra, 2003, Rio de Janeiro, 2005, Toronto, 2008). He served as
Chair of the ReDiscover Fund Advisory Board in the UK in 2002-2005. He was a member of the
international evaluation group of La Cité des sciences et de l’industrie in Paris in 2001, and has
been a member of the Kuratorium of the Deutsches Museum since 2002.
Presentation Abstract:
New Methods of Science Communication at Science Centres
Non-traditional methods of science communication include: use of commercial product and other packages to convey messages on science, use of public transport to convey messages on science, use of drama on science in exhibitions and at special occasions, use of drama as travelling theatre, spectacular science shows (e.g. rat basketball), commercial products in shops to convey scientific content and using the science centre building itself to convey messages. These different methods will be exemplified mainly by Finnish and other European case histories.
Status: Confirmed
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