Un enfoque empresarial sobre negocios con el mercado de la mayoría : proyecto mapeo del sector privado : reporte final
Document type: report
Download file(s):
120332 (3046 KB)
Note:
The Private Sector Mapping (PSM) Project constitutes an effort to gather first-hand information from private sector decision-makers to further understand current motives, strategies, incentives, obstacles, and benefits as perceived by firms that work with majority markets (MM). The PSM Project interviewed 521 top management executives from large and medium-sized firms that currently work or are interested in working with MM in thirteen countries in Latin America and the Caribbean (LAC). Two of the main findings are: (1) economic incentives appear to be the main driver when firms include MM in their business models; (2) when including MM as part of their production process, firms frequently concentrate on developing the capabilities of the agents involved. However, when working with MM as final consumers, the most popular strategies are the design of specific products and services, the development of appropriate distribution channels, pricing, and market analysis.
Corporate author(s):
SNV América Latina [etc.]
Country:
Argentina
,
Bolivia
,
Brazil
,
Chile
,
Colombia
,
Ecuador
,
El Salvador
,
Honduras
,
Jamaica
,
Mexico
,
Nicaragua
,
Peru
,
Trinidad and Tobago
Category:
General
Keywords:
private sector
,
enterprises
Language:
spa
Organization:
SNV - Netherlands Development Organisation
PAGE:
27
Place:
Quito [etc.]
Publisher:
SNV América Latina [etc.]
Year:
2008
Region:
Latin America
Right:
© 2008 SNV y IADB
Subject:
Economic Development and Trade
Title:
Un enfoque empresarial sobre negocios con el mercado de la mayoría : proyecto mapeo del sector privado : reporte final