- The first source for this presentation is the WHO-EURO Working Group on Health Promotion Evaluation

- This Working Group, sponsored by CDC, HC and the HEA (England) through the European Office of WHO was established in 1995 with a mandate of stimulating and supporting" innovative approaches to the evaluation and practice of health promotion..."

- In fulfilling this mandate, it has produced a Framework for Evaluation in Health Promotion, Recommendations for Policymakers and Guidance for Practitioners and a book containing many of the background papers which it commissioned

- The other source is the work of the Centre for Health Promotion at the University of Toronto on the effectiveness of health promotion which includes projects to develop and use a framework for evaluation helpful to practitioners, to develop a framework for consolidating evidence on the effectiveness of health promotion, to explore the utility of "Continuous Quality Improvement" in health promotion, and more recently, to develop approaches to identifying "best practices" in health promotion

- Drawing from these sources, I will address some of the challenges of providing acceptable evidence for health promotion's effectiveness and suggest some solutions to these challenges, or at least some potentially useful directions in which to go