In Public Health, epidemiologists need to think about reaching the general audience with what they find because the things epidemiologists study affect us all in one way or another.
One of the best ways to reach the general public is through the use of pictures. Everyone loves pictures because they are the easiest to understand.
At the same time, we know that pictures can be deceiving. Other times they can be obscure. Think of those hidden 3-D images. Everyone gets to see something, especially if you have a good imagination. However, there is only one real image for those with the eyes to see. Many find this entertaining, while others find this frustrating. Regardless, we are nevertheless “processing data” in a non-threatening and non-mathematical way.
Thus, for purposes of Epidemiology, we must think of ways to share our findings that would be understandable, perhaps, being entertaining, with a minimum of frustration, and definitely without being obscure or cryptic.