they want to be talked to with respect, in a language they use (not just English or Spanish, but those of ordinary people and not academics or policy wonks.

- they need a cell phone company in the country, and sells insurance. The poor have no capital.
Here Desoto’s book on Social Capital is important
DeSote, Hernando, The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else , July 2003
.
- they have to see there is hope. Hearing stories of success. Showing that collaboration and compromise is better than confrontation.

- helping them see that us and we are as important as I. Thus working together is what we can do.

- Drawing on history of all cultures and places to show we have a history of working together (de Tocqueville)

- Talking about values, such as equity, involving all the psychological and social skills we have