Background

SCIplanet is a bilingual edutainment science magazine published by the Bibliotheca Alexandrina Planetarium Science Center and developed by the Cultural Outreach Publications Unit. Through its printed and online publications, SCIplanet conveys science to Egyptians in an interesting manner, following the steps of the BA’s unique variety of activities that aim to educate through entertainment, as well as its mission to be a center of excellence in the production and dissemination of knowledge.

The printed magazine, formerly known as the PSC Newsletter 2009–2013, is published on a quarterly basis and communicates science to the general public through a variety of features, articles, and columns revolving around science and its relevance to our everyday life. Each issue tackles a theme that is also covered in an online magazine through various articles published on weekly basis; the online magazine was first published in 2013.

Target Audience

The general public; aging 12 years old and above.

Objectives

• Educate the Egyptian community through science popularization.
• Improve public perceptions about science.
• Increase local scientists’ awareness of the role of media in science communication.
• Create a new generation of science-oriented and knowledge-seeking youth who seek to pursue their studies and careers in scientific research and science journalism.
• Establish communication between science journalism initiatives on the local level; thus, avoiding duplication of efforts and encouraging collective work.