E-business for NGOs
Document type: report
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Abstract:
A new challenge for NGOs is to learn and apply e-business principles and paradigms in ways that enable NGOs to become more efficient, effective, and integrated. Written for development NGOs, this brief introduces e-business notions from the private sector. It examines their relevance for NGOs, and outlines the first steps an NGO could take when adopting an e-business approach. Some of the possible pros of e-business in terms of image, efficiency, effectiveness, innovation and creation are indicated: e-commerce helps with marketing, communication, and branding strategies; clients can look for and purchase information, products and services without physical contact; ICTs and the Internet enable a more proactive approach; and NGOs can engage in ‘personal’, one-to-one relationships with their clients, resulting in a detailed client profile.
Authors:
Sleurink, A.
Series Title:
IICD Research Brief
Category:
General
Serial number:
2
Keywords:
information and communication technologies
,
non-governmental organizations
Language:
eng
Organization:
IICD - International Institute for Communication and Development
PAGE:
4
Place:
The Hague
Publisher:
IICD
Year:
2002
Right:
© 2002 IICD
Subject:
Information, Knowledge and Communication
Title:
E-business for NGOs