A firm-level approach to majority market business : private sector mapping project : final report
Document type: report
Download file(s):
120333 (3128 KB)
Abstract:
The Private Sector Mapping (PSM) Project constitutes an effort to gather first-hand information from private sector decision-makers to further understand current motives, strategies, incentives, obstacles, and benefits as perceived by firms that work with majority markets (MM). The PSM Project interviewed 521 top management executives from large and medium-sized firms that currently work or are interested in working with MM in thirteen countries in Latin America and the Caribbean (LAC). Two of the main findings are: (1) economic incentives appear to be the main driver when firms include MM in their business models; (2) when including MM as part of their production process, firms frequently concentrate on developing the capabilities of the agents involved. However, when working with MM as final consumers, the most popular strategies are the design of specific products and services, the development of appropriate distribution channels, pricing, and market analysis.
Corporate author(s):
SNV Latin America [etc.]
Country:
Argentina
,
Bolivia
,
Brazil
,
Chile
,
Colombia
,
Ecuador
,
El Salvador
,
Honduras
,
Jamaica
,
Mexico
,
Nicaragua
,
Peru
,
Trinidad and Tobago
Category:
General
Keywords:
private sector
,
enterprises
Language:
eng
Organization:
SNV - Netherlands Development Organisation
PAGE:
26
Place:
Quito [etc.]
Publisher:
SNV Latin America [etc.]
Year:
2008
Region:
Latin America
Right:
© 2008 SNV and IADB
Subject:
Economic Development and Trade
Title:
A firm-level approach to majority market business : private sector mapping project : final report