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Bridging the gap between branding, sustainability and consumer demands : marketing sustainability
Document type: book
Download file(s):
460193 (1358 KB)
Abstract:
To mark its first year anniversary, IDH is publishing a series of six booklets on current practices in sustainability in mainstream business. This booklet is about sustainable marketing: The positioning
of sustainable products in mainstream markets, with cases of Lipton (tea), FSC (timber) and Nespresso (coffee).
Authors:
Horlings, S.
Series Title:
Best Practices Series
Category:
Practice
Keywords:
markets
,
sustainable development
Language:
eng
Organization:
IDH – the sustainable trade initiative
PAGE:
31
Place:
Utrecht
Publisher:
IDH
Year:
2009
Region:
Global
Right:
© 2009 IDH
Subject:
Economic Development and Trade
Title:
Bridging the gap between branding, sustainability and consumer demands : marketing sustainability