Being the first of its kind, the purpose of this workshop is rediscovering various sites and monuments thanks to augmented reality installations or interactive illumination. It aims at developing innovative multimedia technologies which makes reality interact with digital constructions and reconstructions; thus modifying, enhancing and enriching the perceived world.

The workshop is part of the International Augmented Med project (IAM) www.iam-project.eu an international cooperation initiative involving 14 partner organizations in 7 countries around the Mediterranean (Egypt (Bibliotheca Alexandrina), Italy, Spain, Tunisia, Jordan, Lebanon & Palestine). It aims to bring together experts in two fields, IT/multimedia and heritage/tourism in a cross-sector cooperation system. By supporting this key sector, the project partners will assist economic development & tourism promotion in the region.

I AM is one of the 95 projects funded under the ENPI CBC Med Programme 2007-2013 managed by the Autonomous Region of Sardinia (Italy).

I AM project has a budget of € 3.060.650 with an European contribution of € 2.754.583 and the remaining 10% provided by the project partners.