Welcome to the Professional Diploma in Digital Marketing

The Professional Diploma in Digital Marketing is designed and certified by the Digital Marketing Institute. Lectures are delivered by Egyptian Experts.

The Bibliotheca Alexandrina is the first educational partner of the Digital Marketing Institute in Egypt.

We teach the key areas required by a skilled digital marketer. The program focuses on the tools and skills needed to create a cohesive and effective online marketing strategy.


Whether you’re a complete beginner, business owner, or marketing professional looking to up-skill, this professional diploma in digital marketing is perfect for you.

Upon completion of your course, you will be eligible to receive an industry-recognized, globally respected certificate.

How strong are your digital skills?

Just how much you know about marketing? We’ve designed the Digital Diagnostic to help you find out.

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The Digital Marketing Institute continuously works with industry leaders, such as Google, Facebook, LinkedIn and IBM, to validate course content and identify global trends, skill frameworks, and competencies.

The Digital Marketing Institute collaborates with a unique panel of industry insides called the Global Industry Advisory Champions.

These people are tech leaders and influencers from across the globe, and come from top global and technology brands. They are digital trend-spotters.

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WHAT YOU WILL LEARN

Introduction to Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) with Google Ads
YouTube and Display Advertising
Email Marketing
Website Optimization
Analytics Using Google Analytics
Digital Marketing Strategy
Digital Marketing for Information and Cultural institutions (optional)

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Stay Connected. Stay Relevant

We are right there with you; we will support your learning journey through a wide array of e-resources and classroom support


  • Library of high-quality online learning resources
  • PowerPoint slides
  • Student handbooks
  • Over 80 practical activities and learning supports
  • End of modules quizzes
  • Exam resource center
  • Learning support

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