The BA Antiquities Museum organizes a lecture titled “Archaeological and Cultural Marketing in Egypt: Obstacles and Solutions” on Tuesday, 25 September 2018, at 1:00 pm, F3 Floating Room, BA Main Building. The lecture is delivered by Dr. Ahmed al-Shoky, Associate Professor at the Department of Islamic Antiquities, Faculty of Arts, Ain Shams University.
The researcher will shed light on key obstacles which currently face archaeological and cultural marketing in Egypt and how to overcome them using available resources, presenting a practical application on an archaeological model, namely the Museum of Islamic Art in Cairo, and another cultural and archaeological model, the Egyptian National Library and Archives.