Marketing Alexandria Conference at the BA

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Within the framework of choosing Alexandria the Arab Capital of Tourism 2010, the High Institute for Tourism, Hotels, and Computer (HITHC) in El-Seyouf, Alexandria, in cooperation with the BA Alexandria and Mediterranean Research Center (AlexMed), organizes the Conference “Marketing Alexandria- From a City for Excursion to an International Destination” from 1 to 2 April 2010.

The conference discusses two topics; the first is the current status of marketing tourism in Arab countries in general, and Alexandria in particular, and quality standards in tourism. The second topic covers the suggested strategies and programs for marketing Alexandria as a destination, using Alexandrian celebrities and events in promoting tourism in the city, introducing electronic marketing in Alexandria, and developing tourism education.

The Conference is held under the auspices of Dr. Hani Helal, Minister of High Education and Scientific Research; Mr. Zoheir Grana, Minister of Tourism; and General Adel Labib, Governor of Alexandria.

For more information, please visit the Conference website: