When drafting pictures, always bear in mind the culture of the consumers. What is acceptable, and what is taboo; for instance, any reference to beef in a Buddhist society is totally unacceptable, and in the same way, reference to pork in a Muslim society is likely to cause offence. Similarly, nowhere in any picture in a Muslim society should the left hand be shown handling food – it is unclean. Also, see the detailed comments about the breastfeeding picture, later.

Terminology is important, which is one reason why the technical ministry should normally not be involved. They usually insist on the accurate medical term – which is unlikely to be understood by the community. The recorder of the comments made when showing the pictures to the consumers, should be careful always to use the exact words used by the respondents, for these are the terms used in the community.

In a mixed society (where two tribes co-exist, for instance), it is important that whoever is portrayed in the picture is not identifiable as coming from one or other of the groups, or the other group will reject the advice as being applicable only to the group shown.