Each reader of the web lecture comes to the computer with his or her own unique set of knowledge and experiences. Unlike the classroom, you will not have the opportunity to clarify misconceptions or answer questions. Therefore, it is particularly important that your supporting material be clear and serve as a tool for further understanding of the points that you are trying to make.

When teaching a concept, present examples as well as invalid examples, explaining why criteria is or is not met.

Comparisons and analogies should take the new information in the lecture and compare it to information already known by the learner.