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1.Doug
McAdam, John D. McCarthy and Mayer N. Zald, "Introduction:
Opportunities, mobilizing structures, and framing processes — toward a
synthetic, comparative perspective on social movements in Doug McAdam,
John D. McCarthy, and Mayer N. Zald, eds,
Comparitive Perspectives on Social Movements: Political Opportunities,
Mobilizing Structures and Cultural Framings.
Cambridge, UK: Cambridge University Press, 1996, p. 6.
2.http://www.frameworksinstitute.org/ezine29.html
Frameworks-
advocates are inclined to approach message development as an exercise in
differentiation between disparate groups, and not as identifying a
cultural construct consistent with the use of mass media. Put another
way, the desire to identify messages and mediums for Left-Handed
Lithuanians in Louisiana is seen as a more legitimate focus for advocacy
than is the task of finding a broad set of values to connect Louisianans
of multiple ethnicities and political orientations.
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