These introductory comments allow us to meditate around the current talkative norm in health, their marketing value and the developed strategies when it is guided to the different populational strata.

Are they really very managed and conceived the stocks promoters with relationship to the health? Aree techniques and principles used by health human resources and media the best? Programs that are devoted to health promotion in those ages groups have the preferably educational communication as key strategy. Of there the current interest to define securities and impacts of communication in health.