From November 1997 through February 1998 local health professionals wrote short articles about diabetes, its complications, and prevention of complications. Articles were reviewed by the Diabetes Connection chair to be sure that the reading level was at 6th grade or less and at 14 point font. The articles were then published in the local newspaper, read on the radio, and placed in grocery stores and other local establishments to develop the “media blitz.” This strategy allowed for many citizens to hear or read this information.