The policy makers of the MHW realized that the option of social insurance was the only choice left and launched an all-out campaign to persuade the nation to favor social insurance system. The start of the German LTCI in 1995 provided a precedent far more convincing than the Nordic countries. The political campaign and a series of national debates intensified to, in the eyes of some observers, a level of feverish excitement. A opinion poll conducted by Mainichi newspaper in September 1994 showed as much as 86% of respondents supported the LTCI proposal. To borrow the words of Winston Churchill, "Never in the field of political debate over financial burden, was so much welcomed by so many for so few". In parallel to the policy debate, some important technical development was being undertaken: development of the tool to objectively evaluate the level of care need and introduction of official care management system.