Keeping feedback on file helps to avoid making the same mistakes again.

The idea of common themes is important if public credibility is to be maintained. If you meet the same materials at school and in the clinic and at home, one is likely to think that all materials come from the same source, and if the logo (or whatever common theme is chosen) appears on all health materials, when one sees a new poster with the logo, one is more inclined to read it. Having the same artist for a wide range of themes also helps to enhance credibility.

One trick to link health messages is where multiple media are used, if an established poster is seen on the wall in a TV message, here is a link. If a radio drama (or message) is used, then if mention is made about “those ORT posters”, another link is made. And so on.