Title:
The base of the pyramid as a development strategy
Authors:
Bais, K.
Place:
The Hague [etc.]
Publisher:
Oxfam Novib [etc.]
Year:
2008
Series Title:
Oxfam Novib Paper
Serial number:
3
PAGE:
18
Language:
eng
Subject:
Economic Development and Trade
Keywords:
poverty
,
economic development
,
private sector
Abstract:
Four billion people in the world make up the Base of the Pyramid (BoP). They earn two dollar a day, or less. They are poor. And yet, they are considered to be a potentially profitable market. This paper explores the possibility of aligning the goals of poverty reduction and economic profit through the market-based approach of the BoP. In other words, can this approach be as much a development strategy as a business strategy? Can the productive capacity of the poor be leveraged in creating products and services that ultimately raise their own incomes and not only those of the companies involved? What does it take to work in BoP markets, combining profit with cultural appropriateness and environmental sustainability?
Organization:
Interchurch Organization for Development Cooperation (ICCO)
,
Oxfam Novib
Category:
Policy
Right:
© 2008 Oxfam Novib and ICCO
Document type:
Report
File:
115978.pdf