Title:
A firm-level approach to majority market business : private sector mapping project : final report
Corporate author(s):
SNV Latin America [etc.]
Place:
Quito [etc.]
Publisher:
SNV Latin America [etc.]
Year:
2008
PAGE:
26
Language:
eng
Subject:
Economic Development and Trade
Keywords:
private sector
,
enterprises
Abstract:
The Private Sector Mapping (PSM) Project constitutes an effort to gather first-hand information from private sector decision-makers to further understand current motives, strategies, incentives, obstacles, and benefits as perceived by firms that work with majority markets (MM). The PSM Project interviewed 521 top management executives from large and medium-sized firms that currently work or are interested in working with MM in thirteen countries in Latin America and the Caribbean (LAC). Two of the main findings are: (1) economic incentives appear to be the main driver when firms include MM in their business models; (2) when including MM as part of their production process, firms frequently concentrate on developing the capabilities of the agents involved. However, when working with MM as final consumers, the most popular strategies are the design of specific products and services, the development of appropriate distribution channels, pricing, and market analysis.
Organization:
SNV - Netherlands Development Organisation
Country:
Argentina
,
Bolivia
,
Brazil
,
Chile
,
Colombia
,
Ecuador
,
El Salvador
,
Honduras
,
Jamaica
,
Mexico
,
Nicaragua
,
Peru
,
Trinidad and Tobago
Region:
Latin America
Category:
General
Right:
© 2008 SNV and IADB
Document type:
Report
File:
120333.pdf