Title:
[Unilever sustainable tea : part I : leapfrogging to mainstream]
Authors:
Braga, T.
,
Ionescu-Somers, A.
Place:
[Utrecht]
Publisher:
IDH
Year:
2010
PAGE:
30
Language:
eng
Subject:
Agriculture and Rural Development
Keywords:
agriculture
,
enterprises
,
markets
,
sustainable development
Abstract:
This IDH’s Market Transformation case on Tea (part 1) documents a groundbreaking initiative by Unilever to make its own tea value chain sustainable. This initiative started with the popular Lipton and PG Tips brands in specific countries and is gradually rolling out in other regions of the world.
Note:
Pages 1-2 are missing in the PDF
Organization:
IDH – the sustainable trade initiative
Category:
Practice
Right:
© 2010 IDH
Document type:
Report
File:
460354.pdf