Title: Marketing of information services and products in university libraries of Punjab and Chandigarh (India) : an exploratory study

Authors: Kaur, Amritpal and Rani, Sarita

Place: [S.l.

Publisher: International consortium for the advancement of academic publication (ICAAP)]

Year: 2007

Journal: Electronic journal of academic and special librarianship (E-JASL)

Volume: vol. 8, no. 3

PAGE: --

Subject: Librarianship in the South

Keywords: university and college libraries, marketing, india

Abstract: This articles describes a study that was undertaken to assess the attitude of users towards the marketing of information services and products of university libraries. On the basis of the findings, some suggestions are made for improvements of information products and services.

URL: http://southernlibrarianship.icaap.org/content/v08n03/kaur_a01.html

Document type: Report