Title: Mobile for health (mHealth) in developing countries : application of 4 Ps of social marketing

Authors: Patil, Dhanraj A.

Place: [Birmingham

Publisher: Aston university. Department of computer science]

Year: 2011

Journal: Journal of health informatics in developing countries (JHIDC)

Volume: Vol. 5, No. 2]

PAGE: 317--326

Subject: mHealth in Low-Resource Settings

Keywords: mobile telecommunication services, health services, public health, developing countries, marketing

Abstract: The essay analyses the role of mobile technology for public health by using 4 Ps of marketing mix-products and services, price, place, and promotion from social marketing perspective and also show how it helps for democratizing public health programs in the developing world.

URL: http://www.jhidc.org/index.php/jhidc/article/viewFile/73/110

Document type: E-article