Title: Clients first! : a rapid market appraisal tool kit : theoretical background and experiences from various RMA events

Authors: Joss, Stefan and Schaltenbrand, Hans and Schmidt, Peter

Place: Zurich

Publisher: Helvetas

Year: [2002]

Journal: Experience and learning in international co-operation : Helvetas publications

Volume: no. 3

PAGE: --

Subject: Value Chains for Development

Keywords: agricultural product marketing, commodity markets, supply and demand, measurement, guidelines

Abstract: Describes the main characteristics of a basic market study as well as of Rapid Market Appraisal, a methodology to quickly measure the demand and opportunities for a particular product.

URL: http://www3.helvetas.ch/Vietnam/wEnglish/Documents/Rapid_Market_Appraisal_Toolkit.pdf

Document type: Portal