Title:
T'ikapapa : linking urban consumers and small-scale Andean producers with potato biodiversity
Authors:
Ordinola, Miguel and Bernet, Thomas and Manrique, Kurt
Place:
Lima
Publisher:
International potato center (CIP) [etc.]
Year:
2007
PAGE:
--
Subject:
Value Chains for Development
Keywords:
agricultural product marketing, potatoes, genetic resources, small farms, market access, urban population, standards, latin america, peru
Abstract:
The Participatory Market Chain Approach (PMCA) was used in Peru to develop the T'ikapapa product, which is a commercial brand supporting the sale of native potatoes under strict quality standards.
URL:
http://www.cipotato.org/publications/pdf/004258.pdf
Document type:
Portal