Title: Making a mark : an introduction to trademarks for small and medium-sized enterprises

Place: Geneva [etc.]

Publisher: World intellectual property organization (WIPO)

Year: 2006

Journal: WIPO publicationIntellectual property for business series

Volume: 9001

PAGE: --

Subject: Value Chains for Development

Keywords: trademarks, marketing, labelling, branded merchandise, enterprise development, small enterprises

Abstract: This guide explains trademarks from a business perspective. small and medium-sized enterprises are encouraged to use the guide with a view to integrating their trademark strategy into their overall business strategy.

URL: http://www.wipo.int/freepublications/en/marks/900/wipo_pub_900.pdf

Document type: Portal