Title:
Enhancing The Communication Strategy of the NHIS in Ghana: A Literature Review
Authors:
Alhassan, Mma Adama
Year:
2015
PAGE:
vi, 37
Language:
En
Subject:
Health and Poverty
Keywords:
Communication, Information, Health Insurance, Ghana and Africa
Abstract:
Background: Fundamental to decision making is effective communication. Effective communication is however influenced by several factors which when understood improves the outcome or response to the information sent out. Objective: The object of this study is to identify an effective communication strategy that will enhance clients’ and potential clients’ understanding of the benefits and operations of the National Health Insurance Scheme (NHIS) and allow people to make informed decisions regarding the NHIS in Ghana. Methodology: Literature review was the method used to conduct this study. Results: The study found that communication plays a critical role in an individual’s decision to either join an insurance scheme or not. It was revealed that about 60% of Ghanaians were still not registered with the scheme. Though the communication strategy of the NHIS was developed to address these communications problems, the study revealed that the strategy did not take into account communities in rural areas. The use of traditional folk media, which is critical to reaching these people, was found to be absent. Conclusion and recommendation: Effective Health Insurance Coverage cannot be achieved if the citizenry do not appreciate the operations of the NHIS. It is therefore important to ensure that operations of the scheme are well communicated to improve clients understanding of the scheme and subsequently increased enrolment. The study recommends information that is to be communicated should be targeted and benefit package of the insurance scheme should be clearly articulated to clients during registration.
Organization:
KIT - Royal Tropical Institute
Institute:
KIT (Royal Tropical Institue)
Country:
Ghana, Republic of
Region:
West Africa
Training:
Master of Public Health / International Course in Health Development (ICHD)
Category:
Research
Right:
© 2015 Alhassan
Document type:
Thesis/dissertation
File:
oqjkkdpmn0_20161026150805478.pdf