Title:
An introduction to Business Research Methods
Authors:
Greener, Sue, Dr. ; Martelli, Joe, Dr.
Publisher:
Bookboon
Year:
2015
PAGE:
137
ISBN:
978-87-403-0820-4
Language:
En
Subject:
Value Chains for Development
Keywords:
Business , Research Methods, Research Approaches and Strategies
Abstract:
Business research topics include: an overview of research problems and questions, strategies for writing literature reviews, qualitative and quantitative research methods and data analysis, business research ethics, selecting population samples, designing questionnaires, conducting interviews and focus groups, participant observation, and forecasting methods in business practice.
Note:
2nd edition
Category:
General
Right:
© 2015 Dr. Sue Greener & Dr. Joe Martelli & bookboon.com
Document type:
E-Book/ E-Book Chapter
File:
OkOnzbNWN9_20170129145214548.pdf