Title:
Hope in apples
Authors:
Hayesso, T.
Place:
[The Hague]
Publisher:
SNV
Year:
2008
Series Title:
Case studies
PAGE:
3
Language:
eng
Subject:
Agriculture and Rural Development
Keywords:
agriculture
,
plant production
,
food
,
enterprises
,
markets
,
capacity building
Abstract:
This report discusses SNV's intervention with the Chencha Highland Fruits Marketing Cooperative in the Chencha area in Ethiopia. The cooperative needed to solve two main problems in order to raise the income of its members: poor product quality and ineffective marketing. The support provided by SNV included business plan development; creating market linkages; training in business plan conceptualisation and preparation; training in apple tree management; creating joint discussion forums for the cooperative, the cooperatives promotion agencies and local extension service providers; assisting the cooperative in acquiring an investment license; and market promotion activities.
Organization:
SNV - Netherlands Development Organisation
Country:
Ethiopia
Region:
East Africa
Category:
Practice
Right:
© 2008 SNV
Document type:
Report
File:
171485.pdf