Title: Communications for change : how to use text messaging as an effective behavior change campaigning tool

Place: [S.l. etc.]

Publisher: FrontlineSMS [etc.]

Year: [2011]

PAGE: --

Subject: mHealth in Low-Resource Settings

Keywords: mobile telecommunication services, health information, telecommunication

Abstract: Behavior change campaigning is inherently interactive. Therefore, SMS -an interactive communication channel - is a campaigning tool for instance to improve HIV/AIDS awareness. This guide seeks to introduce some key points to think about when planning to use SMS for behavioral change campaigning.

URL: https://www.dochas.ie/sites/default/files/TTC_Online_Final.pdf

Document type: Guide/ Manual