Title: Branding for development : desk research into the value of branding for development

Authors: Boomsma, Marije and Arnoldus, Michiel W.

Place: Amsterdam

Publisher: Royal tropical institute (KIT)

Year: 2008

Journal: KIT working papers series

Volume: C2

PAGE: --

Subject: Value Chains for Development

Keywords: agricultural product marketing, business names, trademarks, small farms, small enterprises, enterprise development, empowerment

Abstract: This working paper examines the potential of branding for small enterprises in the South as a tool to increase their product sales, improve their margins and increase their power in the value chain.

URL: http://www.kit.nl/net/KIT_Publicaties_output/ShowFile2.aspx?e=1495

Document type: Portal