Title: Bringing knowledge to vegetable farmers : improving embedded information in the distribution system

Authors: Gibson, Alan

Place: Dhaka

Publisher: KATALYST

Year: 2005

Journal: KATALYST case study

Volume: 1

PAGE: --

Subject: Value Chains for Development

Keywords: agribusiness, retail trade, information management, training programmes, sales promotion, small farms, south asia, bangladesh

Abstract: In Rangpur, Bangladesh, retailer service and sales were improved by training 480 retailers serving approximately 200-350,000 farmers, demonstrating the importance of knowledge and information in the supply chain.

URL: http://www.katalyst.com.bd/docs/case_studies/Vegetable%20Farmers.pdf

Document type: Portal