Title: Mainstreaming fair trade : fair trade brands & the problem of ownership

Authors: Hutchens, Anna

Place: Canberra

Publisher: Australian national university (ANU)

Year: 2007

Journal: Working paper / Regulatory institutions network (RegNET), Australian national university (ANU)

Volume: December 2007

PAGE: --

Subject: Value Chains for Development

Keywords: agricultural product marketing, branded merchandise, international trade, social justice

Abstract: Fair trade branding is compared with fair trade mainstreaming, based on experiences of fair trade practitioners involved in mainstreaming fair trade. The analysis offers lessons for the future of fair trade.

URL: http://cgkd.anu.edu.au/menus/PDFs/hutchenswpDec07.pdf

Document type: Portal