Title: Branding : making brands work for the poor : [dossier]

Place: Amsterdam

Publisher: Royal tropical institute (KIT)

Year: 2008-

PAGE: --

Subject: Value Chains for Development

Keywords: agricultural product marketing, business names, trademarks, farmers associations, small farms, enterprise development, small enterprises

Abstract: The Royal Tropical Institute investigated whether branding can strengthen the position of smallholders in value chains. This dossier discusses the pros and cons of branding to small enterprises in the South.

URL: http://www.kit.nl/smartsite.shtml?ch=FAB&id=24114

Document type: Portal