Title: Pro-poor branding labeling and trademarks for agricultural products

Place: Hanoi

Publisher: Central institute for economic management (CIEM)

Year: 2005

Journal: Markets and development bulletin

Volume: [no. 4]

PAGE: --

Subject: Value Chains for Development

Keywords: agricultural product marketing, labelling, branded merchandise, poverty alleviation, south east asia, vietnam

Abstract: A discussion of the development of brands, trademarks, and labels for agricultural products from Vietnam. Its importance for pro-poor economic development is emphasized.

URL: http://www.ifc.org/ifcext/mekongpsdf.nsf/AttachmentsByTitle/MDB4/$FILE/MDB4-EN.pdf

Document type: Portal