Title:
Bridging the gap between branding, sustainability and consumer demands : marketing sustainability
Authors:
Horlings, S.
Place:
Utrecht
Publisher:
IDH
Year:
2009
Series Title:
Best Practices Series
PAGE:
31
Language:
eng
Subject:
Economic Development and Trade
Keywords:
markets
,
sustainable development
Abstract:
To mark its first year anniversary, IDH is publishing a series of six booklets on current practices in sustainability in mainstream business. This booklet is about sustainable marketing: The positioning
of sustainable products in mainstream markets, with cases of Lipton (tea), FSC (timber) and Nespresso (coffee).
Organization:
IDH – the sustainable trade initiative
Region:
Global
Category:
Practice
Right:
© 2009 IDH
Document type:
E-Book/ E-Book Chapter
File:
460193.pdf