Title:
Adopting corporate communication in local government units for successful government reform initiatives
Authors:
Ferido, Miguel
Place:
[Nagoya
Publisher:
Nagoya university. Graduate school of international development (GSID)
Year:
2011]
PAGE:
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Subject:
Rural Decentralization and Local Governance
Keywords:
administrative reform, local government, public opinion, communications, philippines
Abstract:
This paper specifically looks at the role of communication, particularly corporate communication, in gaining support and sympathy of the public opinion to aid in the success of government reform initiatives at the local level in the Philippines.
URL:
http://www2.gsid.nagoya-u.ac.jp/blog/anda/files/2011/08/57-corporate-communication-in-local-governance-mpf-2010.pdf
Document type:
E-article