Title: The \"what if...\" service concept test : triple trust organisation's market research tool to test microenterprise interest in new business service ideas

Authors: Bear, Marshall and Tladi, Seth and Pedro, Donovan

Place: Washington, DC

Publisher: The SEEP network

Year: 2004

Journal: Practitioner learning program in BDS market assessment technical note

Volume: no. 1

PAGE: --

Subject: Value Chains for Development

Keywords: retail trade, small enterprises, enterprise development, market research, payment, south africa

Abstract: This note discusses how the Triple Trust Organisation in South Africa used the “What If…” Service Concept to assess potential demand among spaza shop owners for new payment mechanisms.

URL: http://www.bdsknowledge.org/dyn/bds/docs/389/TechNote1-The%20What%20If%20service%20concept%20test%20TTO-Bea.pdf

Document type: Portal