Title: Think big, go small : adapting business models to incorporate smallholders into supply chains

Authors: Bright, David and Seville, Don and Borkenhagen, Lea

Place: Oxford

Publisher: Oxfam international

Year: cop. 2010

Journal: Briefings for business

Volume: no. 6

PAGE: --

Subject: Value Chains for Development

Keywords: small farms, private enterprises, agricultural product marketing, retail trade

Abstract: Consumers are holding food and drink companies to account for their purchasing and sourcing decisions. Sourcing from smallholders can help companies to reach and retain more consumers, generating positive brand or corporate value, and achieving greater corporate sustainability.

URL: http://www.oxfam.org.uk/resources/policy/private_sector/downloads/b4b_think_big_go_small_270510.pdf

Document type: Portal