Title: Economic development capitalizing on brand agriculture : turning development strategy on its head

Authors: Fujita, Masahisa

Place: [Washington, DC

Publisher: World bank]

Year: 2006

PAGE: --

Subject: Value Chains for Development

Keywords: agricultural product marketing, labelling, branded merchandise, rural development, community participation, asia, japan

Abstract: This paper explores the possibilities of two unique Japanese concepts advocating community-based rural development: the One Village One Product Movement (OVOP) and Michino Eki (or Roadside Stations).

URL: http://siteresources.worldbank.org/INTDECABCTOK2006/Resources/Masahisa_Fujita_Rural_Infrastructure&Agricultural_Development.pdf

Document type: Portal