Title: Clients first!: A rapid market appraisal tool kit: Theoretical background and experiences from various RMA events

Authors: Joss, Stefan and Schaltenbrand, Hans and Schmidt, Peter

Place: Zurich

Publisher: Helvetas

Year: [2002]

Journal: Experience and learning in international co-operation : Helvetas publications

Volume: no. 3

PAGE: --

Subject: Value Chains for Development

Keywords: agricultural product marketing, commodity markets, supply and demand, measurement, guidelines

Abstract: Describes the main characteristics of a basic market study as well as of Rapid Market Appraisal, a methodology to quickly measure the demand and opportunities for a particular product.

URL: https://www.calpnetwork.org/wp-content/uploads/2020/01/a-rapid-market-appraisal-toolkit.pdf

Document type: E-article