Title: Vegetables sourcing in Africa : the experience of Freshmark

Authors: Van Deventer, Johan

Place: [Dordrecht]

Publisher: Springer

Year: cop. 2006

Journal: [Wageningen UR Frontis series

Volume: vol. 14]

PAGE: 57--62

Subject: Value Chains for Development

Keywords: food supply, vegetables, small farms, private enterprises, agricultural product marketing, retail trade, south africa

Abstract: Freshmark sources fresh produce to 30 million customers in 11 African countries. Although markets are highly segmented, Freshmark makes a large turnover at the lower end of the market.

URL: http://library.wur.nl/frontis/agro-food_chains/05_van_deventer.pdf

Document type: Portal