Helplines allows complex personalized interaction and discourse between target audiences and trained counsellors. CHAT can be so used. This includes the expansion and promotion of the national tollfree AIDS Helpline through the federal Beyond Awareness Campaign, the development of a women’s support line by Soul City, and loveLife’s Thetha Junction youth helpline.

Community-based interactive approaches: for example, the development of the AIDS Memorial Quilt and AIDS Mural projects by the Beyond Awareness Campaign, and the event-based approaches to sports and healthful living promotion by loveLife.

The Johns Hopkins University’s Center for Communications Programs Steps to Behavior Change model has been used. Read Piotrow, P.T., Kincaid, D.L., Rimon, II, J.G., Reinhart, W. 1997. Health Communication: Lessons for Family Planning and Reproductive Health. Praeger, New York.