- But in an of itself, it is not enough

- Although I do not consider myself to be an expert in information dissemination, I have four suggestions

- The first is to learn to talk to the audiences that we want to reach

- An excellent example of how to do this is the IUHPE project that I have just mentioned (http:www.iuhpe.nyu.edu)

- From the beginning, it was recognized that it was a tough sell to convince policy-makers that health promotion was effective

- And so the first thing that was done was to hire someone who was accustomed to speaking to them and give that person responsibility for managing the writing and communication of the project

- Fortunately, a good choice was made in the person of David Boddy who in a former life was Margaret Thatcher's Communication Advisor

- David was able to craft a document that would appeal to policy-makers, sometimes overruling objections of some of our more academic colleagues