Assessment & Exam

Upon completion of the 10 modules of the Professional Diploma in Digital Marketing, all students are required to take one computer-based exam which will assess their knowledge of the course.

The exam is 180 minutes long (3 hours) and consists of a total of 200 questions. The passing score for this exam is 60%. All candidates may take the computer-based examination up to three times. Should a candidate fail their first exam attempt, they must repeat the exam within their exam authorization period of 6 months.

The professional digital marketing online exam is taken at a Pearson VUE test Center.

We use the Pearson VUE test Centre network which has over 5,200 Centers in 180 countries. This means that you can take your exam anywhere in the world, and that the experience stays consistent and high quality for everyone.

A range of different question item formats are used within the Professional Diploma in Digital Marketing (Syllabus Version 9.0) as follows:

• Multiple choice questions (MCQ)
• Image supported multiple choice questions (MCQ)
• Matching or drag-and-drop Questions
• Hot Spot question

Benefits of Pearson Testing

• Global standard ensuring reputation of certification
• Globally recognized by HR, hiring managers, recruiters, and managers.
• Show competencies in the real practical skills of digital marketing.

Certificates

Upon successful completion of the three-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification from Digital Marketing Institute in addition to an attendance certificate from the BA.

An Additional professional certificate will be given from the BA upon the completion of the 11th specialized module.